On Being Nervous About the Size Of The Prize:
I'm nervous, but I'm also confident that it was the right thing to do. I think it should be a life-changing prize. Just to be clear, this is not dressed-up $5 million; this is a guaranteed $5 million payable to the winner. The recording costs, the marketing costs, the video costs are completely separate to that. It will be paid over five years, $1 million a year for five years, and on top of the Sony label getting behind the artist, we will also be offering financial support for the winner so they don't have to invest their money, look after their money, because that's a lot of cash.
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